Electric Messiah
LP12 Double Vinil
Available from 05/10/2018
Also Available in CD (View All)
33.90 €
CD | 2LP Black
HIGH ON FIRE are to release new studio album "Electric Messiah" in 2018, the best and most diverse of the band’s three albums with Ballou, and a record Pike cannot stop gushing about. Justifiably, too. There’s more speed than ever before (the aforementioned title track, the raucous opener “Spewn From the Earth”, and the thrashy, Sir Francis Drake-inspired “Freebooter”) but the dynamics of "Electric Messiah" hold the listener riveted. Of note is the nine-minute Sumerian historical epic “Steps of the Ziggurat/House of Enlil”, which Pike proudly calls his own “rock opera”. “The song is the creation story of the Sumerians, the weird dichotomy of two gods fighting over power. I put it into two parts because it’s my Sumerian rock opera. At the end I play three different characters: I play the two brothers that clash, and I play Isis, and there’s a high, medium, and low part. It’s very theatrical. I felt like Meat Loaf doing it, but at the same time Bryan Sours at the studio went, ‘I don’t know what you just did, but that’s fucking cool, just keep doing that!” For all the dream visions and historical epics, the state of the real world permeates Pike’s writing on "Electric Messiah" as well, none more blatantly than on the bluesy closing track “Drowning Dog”. “That one is about the media and the tomfoolery that’s going on,” Pike explains. “You’re either left or right. Do you see how they’ve divided us through the media? I’m basically saying, ‘Do you see how stupid we are?’ Someone’s gotta speak out and say shit like that, or we’re going to continue to be worse slaves over time. They set this shit up so they can keep us under wraps. What they’re afraid of is us ascending and evolving and understanding our past for real. That was the point of a lot of this last album. People not reading the writing on the wall.” It feels absurd to think that this late into their career High on Fire have hit a new career peak, but that’s what happens when you have a trio that works this well together. For all of Ballou’s sonic wizardry, "Electric Messiah" is all about the evolution – devolution? – of Pike, Matz, and Kensel. They simply cannot be denied a permanent spot among American royalty. “This band keeps evolving,” Pike enthuses. “This is by far the best record I’ve ever made with the High on Fire stamp. It just keeps getting better and better. We just try to outdo ourselves. I’m not saying the old work is progressively worse, it’s just that we get better every time instead of burning out, which is a common finality for a lot of bands. This album is fucking excellent, I just love everything on it, I’m not bummed about anything. It’s great when you think that about your record.”
HIGH ON FIRE are to release new studio album "Electric Messiah" in 2018, the best and most diverse of the band’s three albums with Ballou, and a record Pike cannot stop gushing about. Justifiably, too. There’s more speed than ever before (the aforementioned title track, the raucous opener “Spewn From the Earth”, and the thrashy, Sir Francis Drake-inspired “Freebooter”) but the dynamics of "Electric Messiah" hold the listener riveted. Of note is the nine-minute Sumerian historical epic “Steps of the Ziggurat/House of Enlil”, which Pike proudly calls his own “rock opera”. “The song is the creation story of the Sumerians, the weird dichotomy of two gods fighting over power. I put it into two parts because it’s my Sumerian rock opera. At the end I play three different characters: I play the two brothers that clash, and I play Isis, and there’s a high, medium, and low part. It’s very theatrical. I felt like Meat Loaf doing it, but at the same time Bryan Sours at the studio went, ‘I don’t know what you just did, but that’s fucking cool, just keep doing that!” For all the dream visions and historical epics, the state of the real world permeates Pike’s writing on "Electric Messiah" as well, none more blatantly than on the bluesy closing track “Drowning Dog”. “That one is about the media and the tomfoolery that’s going on,” Pike explains. “You’re either left or right. Do you see how they’ve divided us through the media? I’m basically saying, ‘Do you see how stupid we are?’ Someone’s gotta speak out and say shit like that, or we’re going to continue to be worse slaves over time. They set this shit up so they can keep us under wraps. What they’re afraid of is us ascending and evolving and understanding our past for real. That was the point of a lot of this last album. People not reading the writing on the wall.” It feels absurd to think that this late into their career High on Fire have hit a new career peak, but that’s what happens when you have a trio that works this well together. For all of Ballou’s sonic wizardry, "Electric Messiah" is all about the evolution – devolution? – of Pike, Matz, and Kensel. They simply cannot be denied a permanent spot among American royalty. “This band keeps evolving,” Pike enthuses. “This is by far the best record I’ve ever made with the High on Fire stamp. It just keeps getting better and better. We just try to outdo ourselves. I’m not saying the old work is progressively worse, it’s just that we get better every time instead of burning out, which is a common finality for a lot of bands. This album is fucking excellent, I just love everything on it, I’m not bummed about anything. It’s great when you think that about your record.”
MARKETING & PROMOTION / SELLING POINTS
• High On Fire return with their first studio album since 2015's Luminiferous, with the album title a tribute to late Motorhead icon Lemmy
• "Electric Messiah" contains more speed than ever before (the raucous opener “Spewn From the Earth”, and the thrashy, Sir Francis Drake-inspired “Freebooter”) but the dynamics of "Electric Messiah" hold the listener riveted
• Kurt Ballou (Converge) returns as producer, continuing an inspired studio relationship that's yielded "De Vermis Mysteriis" and "Luminiferous" — both among High On Fire's best records
• High On Fire have been a vital presence in heavy metal for 20 years as High On Fire, releasing remarkably consistent work while finding new textures within
• The late Lemmy Kilmister (Motorhead) serves as the inspiration for the album and title track.
• European Tour autumn 2018 + on tour with Enslaved including several UK dates in October
• European-wide advertising campaigns in all relevant music magazines
• European-wide Mailouts to all relevant Music magazines, Lifestyle magazines, City magazines and Newspapers
• Concentrated campaigns with album reviews, interviews and stories in all relevant magazines
• Massive Online Promotion with special features on all relevant artist and social media websites
• Ongoing Twitter and Facebook blasts from the band leading up to release.
• Already confirmed: Metal Hammer - boxed out (large) review, Metal Hammer – Print & Online feature, Kerrang - review & full feature on Matt Pike + Online features
TRACKLIST
1. Spewn from the Earth
2. Steps of the Ziggurat/House of Enlil
3. Electric Messiah
4. Sanctioned Annihilation
5. The Pallid Mask
6. God of the Godless
7. Freebooter
8. The Witch and the Christ
9. Drowning Dog
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